Fantasy and sci-fi novelist Jill Williamson is one of several authors behind Zondervan’s new YA imprint. From Publishers Weekly:
Zondervan, a division of HarperCollins Christian Publishing, is launching Blink, a new YA imprint, with titles debuting this fall. Chriscynethia Floyd, v-p of marketing for Zondervan, said the imprint is designed for the general trade, not the Christian market: “These would be no different from other YA titles published by HarperCollins. They are for anyone, regardless of faith.” She added, “These will be hopeful books. We won’t go as dark [as some other YA novels], but we will touch on very real issues” while striving for a “positive balance and approach” and “[representing] morals and ethical standards.” Five to six titles per year are planned.
This of course leads to the question: Did publisher planners know the new nerd-classification for the phrase don’t blink, or even the simple imperative or word blink? Or perhaps they did know, and didn’t mind launching off the recognition?
Yet what other and potentially more serious questions do you have about this new crossover imprint?